Telephone Tracking enables you to track calls from your website and understand precisely what marketing activity brought them there; whether it was from a different website, Google or your paid search campaign.
So no longer will you need to guess how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertisements across multiple stations. Clients with AdWords have an inborn need to track the calls that are relevant to their key words, in order to comprehend which keywords provide call conversions. Call Conversions With no visibility of telephone conversions, it is not really possible to figure out if your investment in the key words on your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are searching to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, as it lets you realize your ROI for every one of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, key to the success of any business.